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SYLLABUS FOR 1^{ST} YEAR B.B.A. Core Courses SESSION : 20042005 and 200506 B.B.A. Course No.101 ManagementI Marks80 Midtenn40 1. Introduction: Meaning  Scope  Importance  Principles  Functions  Is Management Science or Art? Is Management a Profession? Management as a Career. 2. Schools & Approaches of Management: Early contribution to Management  Various Approaches to Management: Taylor's Scientific Management  Functional or Process Approach  Fayol's Principles of Management  Human Relations Approach  Behavioral Science Approach  Quantitative Approach  Systems Approach  Contingency Approach  Other Contemporary Approaches to Management. 3. Planning: Meaning  Importance  Nature  Types  Steps Factors Affecting Planning  Planning Techniques  Limits to Planning  Making Planning Effective. 4. Organizing: Meaning  Nature  impoi7tmce  Span of Management  Departmentation  Authority and Responsibility  Types of Organization Structure  Delegation of Authority  Decentralization of Authority  Problems –in Organizing. Final Term40 5. Staffing: Meaning  Purpose  Importance  Recruitment Selection  Training  Promotion  Developing Managers  Using Manager Inventory Chart. 6. Leading: Meaning  Importance  Ingredients of Leadership Styles of leadership: Autocratic, Democratic and Freereign Likerts' System  Managerial Grid Approach  Theories of Leadership. 7. Motivating: Meaning  Motivation and Motivator  Importance The Need  WantSatisfaction  ChainTheory of Motivation McGregor's Theory X and Theory Y  Maslow's Need Hierarchy Theory, Hergberg's Two Factor Theory  Vroom's Expectancy Theory  McCelland's Achievement  Motivation Theory Various Motivation Techniques. 8. Controlling: Meaning  Nature  Importance  Control Process Requirements of an Effective Control System  Control Techniques. Basic Text: 1. S. P. Robbinn  Management, Current Edition. Reference Books: 1. Ricky. W. Griffin, Management, Current Edition. 2. Robert Kreitner, Management, Current Edition. 3. Koontz, 0. Donnel & Weilrich, Management, Current Edition. B.B.A. Course No.102 MarketingI Marks80 Mid Term40 1. Introduction: Meaning  Core Marketing Concepts  Goals of the Marketing System  Nature and Scope of Marketing  Evolution of Marketing  Growing Importance of Marketing  Marketing Management Philosophies. 2. Marketing Environment: Meaning of Marketing Environment Micro Environment and its Elements  Macro Environment and its Elements  Micro & Macro Environmental Influence on Marketing  Responding to the Marketing Environment. 3. Managing Marketing Information: Developing Marketing Information System  Conducting Marketing Research. 4. Selecting Target market: Segmentation, Targeting and Positioning. Final Term40 5. Product: Major Classification Services and Branding Strategies New product development and product life cycle strategies. 6. Pricing: Price considerations and approaches, pricing strategies, Product mix and pricing strategies. 7. Distribution Channel: Nature  managing channels and supply chain management. 8. Promotion: Major element, Media selection, Integrated marketing communication, Advertising, Sales promotion, public relation: personal selling, and direct marketing. Basic Text: 1. Philip Kotler, Principles of Marketing. Reference Books: 1. Pride & Femel, Marketing. 2. William J. Stanton, Fundamental of Marketing. B.B.A. Course No.103 Financial Accounting1 Marks80 Mid Term40 1. Introduction to Financial Accounting: Background of Accounting Development: Definition  The purpose and Nature of Accounting Information  The Work of Accountants  Branches of Accounting  The Need for Accounting Concepts and Principles  Professional Associations and Accounting Principles  Generally Accepted Accounting Principles (GAAP)  Introduction to International Accounting Standards (IASS)  Capital and Revenue Expenditures. 2. Recording Changes in Financial Position: Role of Accounting Records  Debit and Credit  the Principles of Double Entry Journal LedgerCoding and Chart of Accounts  Posting in the Ledger Accounts  Trial Balance  Proof Offered by Trial Balance  Limitations of Trial Balance  Locating Errors  Adjusting Entries Closing Entries for Revenue and Expense Accounts Opening Entries  Rectification of Errors before and after preparation of Trial Balance. 3. Bank Reconciliation Statement: Meaning  Need  Specific Steps in Preparing a Bank Reconciliation Statement: Different methods  Reconciliation of the Bank Balance to the Book Balance ; Reconciliation of Bank and Book Balances to a Corrected Balance and Four Column Reconciliation. 4. Work Sheet and the Preparation of Financial Statements: Use of Work Sheet  Preparation of Work Sheet  Preparation of Financial Statements  Multiplestep Statement  Singlestep Statement  Horizontal and Vertical Arrangement  The Accounting Cycle  Reversing Entries with special referee to Presentations of Financial Statements. Final Term40 5. Accounting From Incomplete Records: Definition and Defects of Single Entry  Ascertainment of Profit  Conversion of Single Entry into Double Entry; Abridged Conversion  Preparation of Accounts from Incomplete Records. 6. Accounting for Receivable: Nature and Composition of Receivable Accounts Receivable & Notes Receivable Discounting  Interest and Nointerest Bearing Notes Receivable  Uncollectible Accounts Receivable  Methods of Determining Uncollectible Accounts Receivable  Allowances for Doubtful DebtsMethods of Accounting for Uncollectible  Recovery of Receivable Written off Earlier. 7. Accounting for Temporary Investments: Nature of Temporary Investments  Accounting for Changes in Market Value Marketable Equity and Debt Securities  Disposition of Marketable Securities  Disclosure of Marketable Securities in Financial Statements. 8. Accounting for Fixed Assets: Acquisition, Utilization & Retirement: Categories of Fixed Assets  Determining Cost of Fixed Assets  Disposal of Fixed Assets  Gains and Losses from Disposal  Depreciation and Its Methods  Causes and Objects of Depreciation  Depreciation & Valuation  Depreciation & Cash flow  Depletion of Resources  Amortization of Intangibles  IAS # 4: Depreciation Accounting & IAS # 16: Accounting for Property, Plant & Equipment. Basic Text: 1. Jay M. Smith and K. Fred Skousen, Intermediate Accounting. Reference Books: 1. W. Karrenbrock & H. Simsons, Intermediate Accountancy. 2. M. C. Shukla, T.S. Grewal & S.C. Gupta, Advanced Accounts. 3. RE. Fess & C.R. Niswonger, Accounting Principles. 4. Hrishikesh Chakraborty, Advanced Accountancy. 5. M. M. Khan, Advanced Accounting. 6. Basu and Das, Principles & Practices of Accountancy. B.B.A. Course No.104 Managerial Finance Marks80 Mid Term40 1. Introduction: Concepts and Importance  Functions of Finance Career Opportunities in Finance  Alternative Forms of Business Organization  Goals of Finance  Categories of Finance: Govt. and Business. 2. Risk and Rate of Returns: Definition and Measurement of RiskAdjusted Rate of Return  Portfolio Risk  The Relationship Between Risk and Rate of Return  Physical Assets vs. Financial Assets. 3. Financial Environment: Financial Markets  Financial Institutions The Cost of Money  Interest Rates Levels  The Determinants of Market Interest Rates and Business Decisions  Organization and Functions of BSB, ICB & BSRS in Bangladesh, World Bank, IMF, Asian Development Bank, Islamic Development Bank  Money Market in Bangladesh. 4. ShortTerm Financing: Sources of Short  Term Financing Accruals  Trade Credit (Accounts Payable) ShortTerm Bank Loans  Accounts Receivable Inventory Financing. Final Term 40 5. Working Capital Management: Working Capital Terminology The Requirements for External Working Capital Finance  The Cash Conversion Cycle  Working Capital Investment and Financing Policy  Advantages and Disadvantages of Shortterm FinancingCash, Credit and Inventory Management. 6. Longterm Financing: Common Shares  Balance Sheet Accounts and Definitions  Legal Rights and Privileges of Common Shareholders  Evaluation of Common Shares as a Source of Funds  The Market for Common Shares  Types of Preference Shares  Evaluation of Preferred Shares as a Source of Fund The Investments Banking Process. 7. Longterm Debt: Traditional Debt Instruments  Evaluation of Longterm Debt as a Source of Fund  The Equity vs. Debt Finance. 8. Leasing Financing: Its Nature  Types of Leasing  Purchase vs. Leasing. Basic Text: 1. Eugene F. Brigham, Fundamentals of Financial Management. Reference Books: I . S. B. Bloke & G.A. Hirt: Foundation of Financial Management. 2. I. M. Pandey: Financial Management. 3. S. Besly & E. F. Brigham: Essentials of Managerial Finance. 4. R. L. Johnson: Financial Decision Making. 5. M. Jahirul Hoque: Financial Planning and Control (Ph. D. Thesis) 6. GOB, Ministry of Finance, Resume of Financial Institutions. B.B.A Course No.105 Business MathematicsI Marks80 Mid Term40 1. Review of the Basic Algebra: Basic Algebraic Formulae and their Uses  Fractions, Percentages and Decimals  Exponents and Radicals  Factoring  Simplification  Logarithms  Equations  Inequalities and their Solution Sets. 2. Graphs of Mathematical Function and Their Use as Models: Idea of a Mathematical Function  Ways of Symbolizing the Functional Relationship  Cartesian Coordinate System  Graphical Representation of a Function  Graphing Linear Equations and Inequalities in Two Variables  Functions and Relations  Graphing Special Functions  Exponential and Logarithmic Functions  Implicit, Explicit and Inverse Functions  Applications to Business Problems. 3. Equations and Nonlinear Functions: Slope of Linear Equation  Different Form of the Straight Line Equation – Form Linear Equation and Solution  Polynomial Functions  Quadratic Functions  Application of Quadratic Models  Exponential Functions  Selected Exponential Models  Constant Growth Rate Model  Unlimited Growth Model  Unlimited Decay Model  Limited Growth Model – Logarithmic Functions. 4. Permutations and Combinations: Fundamental Rules of Counting, Permutations, Factorial notation, Permutation of 'n' Different Things, Circular Permutations, Permutations of Things not all Different, Restricted Permutations, Combination, Complementary Theorems, Restricted Combinations, Combinations of Things not all Different. Applications of Permutations and Combinations to Business Problems. Final Term40 5. Set Theory: Concept  Definition  Characteristics of Set Basic Set Operations  Venn Diagram  Cartesian Products  Business Application. 6. Progression: Arithmetic Progression, Sum of Series in Arithmetic Progression, Arithmetic Mean, Business Application, Geometric Progression, Sum of Series in Geometric Progression, Geometric Mean, Business Application. 7. Mathematics of Finance: Definitions, Simple and Compound Interest  Compound Amount Formula  Present Value of an Amount Effective Interest Rate  Continuous Compounding Annuities  Ordinary Annuities and their Present and Future Value  Sinking Fund  Amortization  Growth Rate of Functions  Functions Defined Overtime. 8. Derivative and the Application of Derivative: Limit and Continuity of a Function  Rate of Change  Derivatives  Rules of Differentiation of Algebraic  Exponential and Logarithmic Functions of Single Variable  Applications of the Derivatives Increasing and Decreasing Functions  Extreme value of a Function  Applied Maxima and Minima Problems  Application of Derivatives in Business and Economic Problems. Basic Text: 1. Ann. J. Hughes, Applied Mathematics: For Business, Economics and the social Sciences. Reference Books: 1. R. L. Childers, Mathematics for Managerial Decision. 2. E.W. Martin Jr., Mathematics for Decision Making, Vol. I & 11. 3. Quzi Zameerudding, V.K. Khanna & SK, Bombarl, Business Mathematics 4. C.A. Bush & Y. J. E. Yound, Foundation of Mathematics with Application to Social & Management Science. B.B.A. Course No.106 Business Statistics1 Marks80 Mid Term40 I. Introduction: Nature  Scope  Nature of Statistical Data  Classification  Tabulation  Frequency Distribution  Graphical Presentation of Data. 2. Measures of Central Tendency: Introduction  Arithmetic Mean  Geometric Mean  Harmonic Mean  Weighted Arithmetic MeanModeMedian  QuartilesDecilesPercentiles  Properties of a Good Average  Empirical Relation Among the Averages. 3. Measures of Dispersion: Significance of Measuring Dispersion Properties of a Good Measures of Dispersion  RangeInterQuartile Range and quartile Deviation  Mean Deviation  Standard Deviation  Coefficient of Variations and Their Uses. 4. Moments, Skewness and Kurtosis: Moments from Arbitrary Value  Moments from Mean  Relation between Moments  Measures of Skewness and its Uses  Measures of Kurtosis and Its Use. Final Term40 5. Correlation Analysis: Significance of the Study of Correlation and Causation  Types of Correlation  Scatter Diagram Method Karl Pearson's Coefficient of Correlation  Rank Correlation Coefficient. 6. Regression Analysis: Difference between Correlation and Regression Analysis  Simple Regression Lines  Regression Equation  Regression Coefficients. 7. Sampling: Sampling and Census  Advantages and Disadvantages of Sampling over Complete Counting  Different Types of SamplingSocial Surveys  Planning of SurveysDifferent Methods of securing Information  Organization, Personnel, Construction of Schedule and Questionnaire  Published Statistics in Bangladesh. 8. Probability: Meaning of Probability, Elements of Set Theory Sample Space  Events  Theorems of Total and Compound Probability  Conditional Probability and Statistical Independence, Expected value of Random Variable. Basic Texts: 1. Howard L. Balsley, Basic Statistics For Business and Economics. 2. S. P. Gupta & M.P. Gupta, Business Statistics. Reference Books: 1. Mason & Lind, Statistical Techniques in Business and Economics. 2. Richard Levin & David S. Rubin, Statistics for Management. B.B.A. Course No.107 Introduction to Business & Bangladesh Studies Marks80 Mid Term40 1. Fundamentals of Business: Basic Elements: Mission & objectives  Principles  Environment  Branches  Business vs. Economics  Challenges of local & global Business. 2. Forms of Business Ownership & Combinations: Factors to be considered in selecting forms of a business, Soleproprietorship  Meaning, Advantage & Disadvantage, PartnershipMeaning, Advantage & Disadvantage, Joint Stock Company  Meaning, Formation. M.A., A.A.  Public limited Company vs. Private Limited Company  Franchising. Entrepreneurship, Merger, Acquisition & CombinationState ownership. 3. Managing Business: Ethical & Social Responsibility Issues, Management  Meaning, Importance, Functions, Management Skill, Management Roles, Management Levels  Organizing  Meaning, Decisions & Principles of Organizing. Why organizing? 4 Trade: Wholesale & Retail, small Business, Internal & foreign Import & Export, Trade  Procedures  Problems of Export & Import Trade. 5. Documentations and Institutional Services to Business: Certification from different authorities, Banking and Trading documents, Import & Exporting Procedure, Shipping documents, Institutions  CPA. Custom & Excise, Taxation, CCI & E, Financial Institutions, BSTI, EPB. Final Term40 6. Bangladesh: Introduction: Emergence of Bangladesh TopographyClimateNatural Resources: Agriculture, Industry, Forestry, Minerals, Transport & Communication. 7. Constitution of Bangladesh: Fundamental Principles  Fundamental Rights  Executive Organs  Forms of Government Bangladesh Parliament. 8. Social Structure: Social Structure of Bangladesh  Factors Affecting social structure  Impact of British Rule on Social Structure  Social Problems: Poverty, Unemployment, Drug Addiction, Corruption, Slums  Busters and Booms. 