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The case study companies for this research comprised of eight enterprises, all located within Scotland. They are identified only as Company A, Company B etc. in order not to compromise on the confidentiality of information they provided.
As will be explained in detail in Chapter 4, the Scottish food industry is highly diversified and produces virtually every item of food consumed in the UK.
As Figure 6 and Figure 7 show, the group of companies chosen for case studies, more or less, replicates, this highly diversified product profile of the Scottish food industry. This establishes two facts, each in itself, quite significant. One, this indeed is a representative sample of the Scottish food industry and two, innovation amongst the Scottish food companies does not depend on the nature of their product.
Figure : Scottish Food Market, 2004
Source: Leatherhead Food International (2005)
Figure : The case study companies
The first of the above two graphics depicts the major Scottish food sector segments and their relative proportions in the country’s food industry. The second shows the proportion of case study companies in each food sector segment as a percentage of all case study companies. Two things become obvious by a cursory comparison of these two graphics. One, the case study companies come from every segment of the Scottish food industry and two; the percentage of case study companies in each segment is quite close to the percentage of companies in the Scottish food industry in the same segment.