Innovation and New Product Development in smes: An Investigation of the Scottish Food Industry




НазваниеInnovation and New Product Development in smes: An Investigation of the Scottish Food Industry
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Дата конвертации02.02.2013
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12.4Survey cover letter



Dear Mr. X,


I am a researcher at Edinburgh Napier University.


Your company’s achievements as an innovative business with a distinguished record of successful development of new products, has prompted me to contact you.


I am conducting a survey of innovative Scottish manufacturing companies. I would greatly appreciate if you (or a member of your product development team) could spare a few moments from your busy schedule to participate in the survey. It takes only 2 to 3 minutes to complete.  


This is an anonymous survey. It does not include any questions, for which the response would reveal your identity. In any case, under no circumstances, the individual responses be made public. It is an on-line survey and you will be able to open and complete it by clicking on the following link.


http://www.surveymonkey.com/s.aspx?sm=O5a8EJwsXVBQV55PFsFx5w_3d_3d


Some questions in the survey refer to ‘new products’. Here ‘new’ means either new to your company or new to your market.


If you have any questions or concerns feel free to drop me an email.


With regards,


Vijay        


Vijay Vyas

Centre for Entrepreneurship

Business School

Edinburgh Napier University

Edinburgh EH 14 1DJ

Room 1/04

Phone: +44 131 455 4715


12.5Survey questionnaire



1. General Information


1. Our business is a...
(Please choose from the following drop-down menu) 


If you have chosen 'Other' (please specify here)

2. My company has been in business for... years.
(Please click on the appropriate answer)

http://www.surveymonkey.com/img/t.gif0-2

http://www.surveymonkey.com/img/t.gif3-5

http://www.surveymonkey.com/img/t.gif6-10

http://www.surveymonkey.com/img/t.gif11-15

http://www.surveymonkey.com/img/t.gif15+

3. We have been developing new products for... years.
(Please click on the appropriate answer)

http://www.surveymonkey.com/img/t.gif0-2

http://www.surveymonkey.com/img/t.gif3-5

http://www.surveymonkey.com/img/t.gif6-10

http://www.surveymonkey.com/img/t.gif11-15

http://www.surveymonkey.com/img/t.gif15+

4. The total employment in my company is … people. 
(Please click on the appropriate answer)

http://www.surveymonkey.com/img/t.gif0 - 4

http://www.surveymonkey.com/img/t.gif5 - 9

http://www.surveymonkey.com/img/t.gif10 - 19

http://www.surveymonkey.com/img/t.gif20 - 49

http://www.surveymonkey.com/img/t.gif50 - 99

http://www.surveymonkey.com/img/t.gif100 - 249

http://www.surveymonkey.com/img/t.gif250 - 499

http://www.surveymonkey.com/img/t.gif500 - 999

http://www.surveymonkey.com/img/t.gif1,000 +



2. Information on Innovation and New Product Development


1. The product development team in my company is made up of ‘creative’ people. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

2. Development of 'premium' products has provided my company better returns on money spent than development of ‘low-cost' products. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

3. Successful new products developed by us are very different from our existing products. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

4. I would describe my company as a ‘low-volume-high-variety’ business rather than a ‘high-volume-low-variety’ business. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

5. Our flexible production methods allow us to alter and modify our products quickly. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

6. There is no formal R&D department in my company. (Please click on the most appropriate level of your agreement or disagreement to this statement)

  • http://www.surveymonkey.com/img/t.gifStrongly agree

  • http://www.surveymonkey.com/img/t.gifAgree

  • http://www.surveymonkey.com/img/t.gifMildly agree

  • http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

  • http://www.surveymonkey.com/img/t.gifMildly disagree

  • http://www.surveymonkey.com/img/t.gifDisagree

  • http://www.surveymonkey.com/img/t.gifStrongly disagree

7. We remain in regular contact with our main customers during the development of new products. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

8. We sell most of our new products to large retailers. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

9. Member/s of our new product development team regularly travel to new locations in search of new product ideas. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

10. I would describe the innovation process in my company as informal.
(Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

11. People in my company working on new product development also perform other roles within the organisation. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

12. Our success in new product development is due to our ability to explore and reach potential markets. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

13. There is a good fit between what the market needs and what we can provide. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree


14. We have been learning continuously from our efforts to develop new products. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

15. We face financial constraints in our efforts to develop new products.
(Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

16. We understand the needs and circumstances of our customers very well.
(Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

17. We are able to recruit and retain the competent people needed for new product development. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

18. We are able to develop markets for our new products without any major advertising or marketing effort. (Please click on the most appropriate level of your agreement or disagreement to this statement)

http://www.surveymonkey.com/img/t.gifStrongly agree

http://www.surveymonkey.com/img/t.gifAgree

http://www.surveymonkey.com/img/t.gifMildly agree

http://www.surveymonkey.com/img/t.gifNeither agree nor disagree

http://www.surveymonkey.com/img/t.gifMildly disagree

http://www.surveymonkey.com/img/t.gifDisagree

http://www.surveymonkey.com/img/t.gifStrongly disagree

19. For innovation we depend on close cooperation with ...
(Please click on as many options as are applicable to your company)

http://www.surveymonkey.com/img/t.gifOur customers

http://www.surveymonkey.com/img/t.gifOur suppliers

http://www.surveymonkey.com/img/t.gifOur competitors

http://www.surveymonkey.com/img/t.gifScottish Enterprise

http://www.surveymonkey.com/img/t.gifOther

Other (please specify)



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