J. M. Jones Distinguished Professor of Marketing, Emeritus, University of Illinois




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НазваниеJ. M. Jones Distinguished Professor of Marketing, Emeritus, University of Illinois
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August 2007


CURRICULUM VITA


KENT B. MONROE


J. M. Jones Distinguished Professor of Marketing, Emeritus, University of Illinois

Distinguished Visiting Scholar, University of Richmond


HOME ADDRESS AND PHONE: 4905 Old Millrace Place

Glen Allen, VA 23059

Tel (804) 269-5519

E-mail: kentmonroe@comcast.net

OFFICE ADDRESS AND PHONE: Department of Marketing

University of Richmond

Robins School of Business

Richmond, VA 23173

(804) 287-1937

Fax: (804) 289-8878

E-mail: kmonroe@richmond.edu


BIRTHDATE: September 25, 1938


EDUCATION:


D.B.A., Business Administration, University of Illinois, Urbana, Illinois, 1968.


M.B.A., Marketing, Indiana University, Bloomington, Indiana, 1961.


B.A., Economics and Mathematics, Kalamazoo College, 1960.


POSITIONS AT COLLEGES AND UNIVERSITIES:


Distinguished Visiting Scholar, Drexel University, Philadelphia, PA, 2005-07


J. M. Jones Distinguished Professor of Marketing, University of Illinois, August 1991 – June 2005


External Examiner, Chinese University of Hong Kong, 1999-2002


Visiting Professor of Marketing, National University of Singapore, October 1999


Head, Department of Business Administration, University of Illinois, August 1994 - August 1999

Associate Head, Department of Business Administration, University of Illinois, June 2003 – June 2005


Robert O. Goodykoontz Professor of Marketing, Virginia Polytechnic Institute and State University, September 1987 - August 1991.


Professor of Marketing, Virginia Polytechnic Institute and State University, July 1984 - August 1987.


Professor of Marketing and Head, Department of Marketing, Virginia Polytechnic Institute and State University, July 1980 - June 1984.


Professor of Marketing and Coordinator, Faculty of Marketing, College of Business, Virginia Polytechnic Institute and State University, July 1977 - June 1980.


Associate Professor of Marketing and Director, Doctoral Program, School of Business Administration, University of Massachusetts, September 1975 - July 1977.


Associate Professor of Marketing, University of Massachusetts, February 1971 - August 1975.


Assistant Professor of Marketing, University of Massachusetts, September 1968 - February 1971.


Graduate teaching assistant, University of Illinois, June 1965 - June 1968.


Visiting Assistant Professor of Business Administration, University of Iowa, February 1965 - June 1965.


Graduate research assistant, University of Illinois, September 1964 - February 1965.


Instructor in Business Administration and Economics at Glenville State College, Glenville, West Virginia, September 1961 - June 1963.


Graduate research assistant, Indiana University, September 1960 - June 1961.


MEMBERSHIP IN PROFESSIONAL ORGANIZATIONS:


Academy for Marketing Science

American Marketing Association

Association for Consumer Research

INFORMS

Marketing College, INFORMS

Society for Consumer Psychology


POSITIONS IN PROFESSIONAL ORGANIZATIONS:


Selection Committee for the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, 2006 - 2007


Director, Association for Consumer Research, 1988-1991.


Chairman, Development of Marketing Thought Task Force, American Marketing Association, 1984-1988.


Member, Education Council, American Marketing Association, 1983-1986.


O'Dell Award Committee, Journal of Marketing Research, 1984, 1985 (Chairman, 1985).


Nomination Committee, Association for Consumer Research, 1982.


Awards Committee, Association for Consumer Research, 1976 - 1977.


Government and Public Policy Committee, American Marketing Association, 1975 -1976.


PROFESSIONAL HONORS:


Fellow-elect, Association for Consumer Research, October 2006.


American Marketing Association/Mc-Graw-Hill/Irwin Marketing Educator of the Year Award, February 12, 2005


Marketing Pioneer Award for lifetime contributions to the development of pricing theory in the marketing discipline, Central Illinois Chapter of the American Marketing Association, April 2002


Recognized for contributions to pricing research by Pricing Center, Graduate School of Business, Fordham University, October 6, 7, 2000


Pricer of the Year Award from the Pricing Institute, April 1999.


Graduate College Graduate Student Mentoring Award, University of Illinois, 1998.


Executive Development and Professional Education Award, College of Commerce and Business Administration, University of Illinois, 1996.


Fellow, Decision Sciences Institute, November 1991.


Academy for Teaching Excellence, Virginia Tech, 1989-1991.


W. E. Wine Award for Teaching Excellence, Virginia Tech, 1989.


AACSB Sears_Roebuck Foundation Federal Faculty Fellowship Program in Business and Administration, 1974-75.


Beta Gamma Sigma, National Honorary Society, University of Massachusetts, 1973.


PUBLICATIONS:


Books, Monographs, Reports and Pamphlets


Pricing: Making Profitable Decisions, McGraw-Hill (1979), 286 pp.; instructor's manual, 47 pp.; revised edition (1990), 502 pp.; instructor's manual, 66 pp.; Politica de Precios: Para hacer más rentables las decisiones, Spanish translation, McGraw_Hill (1992); Kebijakan Harga, Indonesian Translation, (1994); 3rd edition (2003), 658 pp.; instructors’ manual, test bank, powerpoint slides; Chinese translation, McGraw-Hill (2005).


Proceedings of the 14th Paul D. Converse Symposium, Chicago: American Marketing Association, 1998, 158 pp., (co-editor with J. Hess).


The Pricing Strategy Audit, Cambridge, UK: Cambridge Strategy Publications, 1998, 54 pp.


Asia-Pacific Advances in Consumer Research, Volume 3, Provo, UT: Association for Consumer Research, (1998), 236 pp., (co-editor with K. Hung).


Proceedings of the 13th Paul D. Converse Symposium, Chicago: American Marketing Association, 1995, 146 pp., (co-editor with D. Sudharshan).


Research Methods and Casual Modeling in Marketing, Proceedings of Winter Conference, American Marketing Association, 1983, 278 pp. (co-editor).


Pricing Policies and Strategies: An Annotated Bibliography, American Marketing Association, 1982, 110 pp. (co-author).


Advances in Consumer Research, Volume 8, Association for Consumer Research, 1981, 760 pp. (editor).


Proceedings, 1979 Fall Educators' Conference, American Marketing Association, 657 pp. (co-editor).


Modern Marketing Management, Random House, 1975, Rev. Ed. 1980, 709 pp. (co-author).


Principles of Marketing, Division of University Extension, University of Illinois, 1966 (co-author).


Parts of Books (Chapters)


“The Price Is Unfair! Reforming Pricing Management,” in Does Marketing Need Reform? J. N. Sheth and R. S. Sisodia, eds., New York: Sharpe, 2006, 158-65 (with L. Xia).


“Consumer Information Acquisition: A Review and Extension,” in Review of Marketing Research, N. Malhotra, ed., New York: Sharpe, 2005, 101-52 (with L. Xia).

“Pricing and Sales Promotion,” in Handbook of Industrial Engineering: Technology and Operations Management, 3rd ed., G. Salvendy, ed., New York: John Wiley & Sons, 2001, 665-683.


“Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles,” in R. Fuerderer, A. Herrmann and G. Wuebker (eds.), Optimal Bundling: Marketing Strategies for Improving Economic Performance, Berlin: Springer-Verlag, 1999, 177-94 (with R. Suri).


"The Pricing of On-Line Services," in J. Sheth and R. Dholakia (eds.), Advances in Telecommunications Management, Volume 4, Strategic Perspective on the Marketing of Information Technologies, Greenwich, CT: JAI Press, Inc., 1994, 181-92.


"The Pricing of Services," in C. Congram and M. Friedman (eds.), The Handbook of Marketing for the Service Industries, New York: AMACOM, 1991, 297-320.


"Pricing Decision Models: Recent Developments and Research Opportunities," in T. M. Devinney (ed.), Issues in Pricing: Theory and Research, D. C. Heath and Co. (1988), 361-88 (with T. Mazumdar).


"Dichotomy of Issue-Specific and Overall Perceptions: A New Paradigm for Channel Conflict and Cooperation Research," in F. Firat, N. Dholakia and R. Bagozzi (eds.), Philosophical and Radical Thought in Marketing, Lexington, MA: Lexington Books, 1987, 323-39 (with R. Dant).


"Towards a Theory of New Product Pricing," in J. Sheth and G. Frazier (eds.), Contemporary Views on Marketing Practice, Lexington, MA: Lexington Books, 1987, 201-13 (with A. Rao and J. Chapman).


"Techniques for Pricing New Products and Services," in V. Buell (ed.), Handbook of Modern Marketing, rev. ed., New York: McGraw-Hill, 1986, 32:1-13.


"Managing the Pricing Function," in E. E. Bobrow and M. D. Bobrow (eds.), Marketing Handbook, Vol. II: Marketing Management, New York: Dow-Jones-Irwin (1985), 97-121 (with J. T. Mentzer).


"The Effect of Price on Subjective Product Evaluations," in J. Jacoby and J. Olson (eds.), Perceived Quality: How Consumers View Stores and Merchandise, Lexington, MA: Lexington Books 1985, 209-32 (with R. Krishnan).


"Comparative Price Advertising and Patronage Behavior," (1983), in W. R. Darden and R. Lusch (eds.), Patronage Behavior and Retail Management, New York: Elsevier North Holland, 207-23 (with A. Della Bitta).


"Some Common Myths Concerning Industrial Pricing," in Issues in Industrial Marketing, R. Spekman and D. Wilson (eds.), American Marketing Association, 1982, 78-89.


"Pricing New Industrial Products," in Product Line Strategies, Earl Bailey (ed.), New York: The Conference Board, 1982, 67-72.


"Buyers' Subjective Perceptions of Price: An Update of the Evidence," in T. Robertson and H. Kassarjian (eds.), Perspectives in Consumer Behavior, 3rd ed., Scott, Foresman and Company, 1981, 43-55 (with S. Petroshius).


"Objective and Subjective Contextual Influences on Price Perceptions," in Foundations of Consumer and Industrial Buying Behavior, P.D. Bennett, J.N. Sheth, and A.G. Woodside (eds.), New York: American Elsevier, 1977, 287-96.


Articles in Journals


“Does Excessive Buying For Self Relate To Spending On Pets?” Journal of Business Research, forthcoming (with N. Ridgway and M. Kukar-Kinney).


“Consumers’ Perceptions of the Fairness of Price-Matching Refund Policies,” Journal of Retailing, 83 (August 2007), 325-37 (with M. Kukar-Kinney and L. Xia)


“The Effects of Perceived Scarcity on Consumers’ Processing of Price Information,” Journal of the Academy for Marketing Science, 35 (Spring 2007), 89-100 (with R. Suri and C. Kohli).


“The Influence of Price Fairness on Customer Satisfaction: An Empirical Test in the Context of Automobile Purchases,” Journal of Product & Brand Management, 16 (1, 2007), 49-58 (with A. Herrmann, L. Xia and F. Huber).


“A Re-examination of Frequency-Depth Effects in Consumer Price Judgments,” Journal of Consumer Research, 32 (December 2005), 480-85 (with A. Lalwani).


“The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions,” Journal of Marketing, 68 (October 2004), 1-15 (with L. Xia and J. Cox).


“Price Partitioning On the Internet,” Journal of Interactive Marketing, 18 (Autumn 2004), 63-73 (with L. Xia).


“Price Communications in Online and Print Coupons: An Empirical Analysis,” Journal of Interactive Marketing, 18 (Autumn 2004), 74-86, (with R. Suri and S. Swaminathan).


“The Effects of Time Constraints on Consumers’ Judgments of Prices and Products,” Journal of Consumer Research, 30 (June 2003), 92-104, (with R. Suri).


“The Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment,” Psychology & Marketing, 20 (June 2003), 515-36, (with R. Suri, J. Lee, R. Manchanda).


“Effects of Shopping Information on Consumers’ Responses to Comparative Price Claims,” Journal of Retailing, 78 (Autumn 2002), 175-81 (with E. Blair and J. Harris).


“Pricing on the Internet,” Journal of Product & Brand Management featuring Pricing Strategy & Practice, 11 (Number 5, 2002), 274-85, (with M. Kung and J. Cox).


“Automatic Construction and Use of Contextual Information for Product and Price Evaluations,” Journal of Consumer Research, 28 (March 2002), 572-88, (with R. Adaval).


“Pricing Practices that Endanger Profits,” Marketing Management, 10 (September/October 2001), 42-6, (with J. Cox).


“The Impact of the Internet and Consumer Motivation on Evaluation of Prices,” Journal of Business Research, 55 (2001), 1-12 (with R. Suri and M. Long).


“The Effects of the Need for Cognition and Trait Anxiety on Price Acceptability,” Psychology & Marketing , 18 (January 2001), 21-42 (with R. Suri).


“Some Lessons Learned from F.T.C. v. Staples,” Journal of Public Policy & Marketing, 18 (Spring 1999), 22-4.


“Remembering vs. Knowing: Issues in Buyers’ Processing Price Information,” Journal of the Academy of Marketing Science, 27 (April 1999), 207-25, (with A. Lee).


“The Effects of Framing Price Promotion Messages on Consumers’ Perceptions and Purchase Intentions,” Journal of Retailing, 74 (Fall 1998), 353-72 (with S.F. Chen and Y-C. Lou).


“Pricing in Separable Channels: The Case of Parallel Imports,” Journal of Product and Brand Management with Pricing Strategy & Practice, 8 (5, 1998), (433-40), (with B. R. Yang and R. H. Ahmadi).


"The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality," Journal of Business Research, 42 (July 1998), 295-308, (with L. Compeau and D. Grewal).


“The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions,” Journal of Marketing, 62 (April 1998), 46-59, (with D. Grewal and R. Krishnan).


"Causes and Consequences of Price Premiums," Journal of Business, (October 1996), 511-35 (with A. Rao).


"Effect Size Estimates: Issues and Problems in Interpretation," Journal of Consumer Research, 23 (September 1996), 89-105 (with E. Fern).


"Some Necessary Conditions for When Price Reduction Strategies May Be Profitable," Pricing Strategy & Practice: An International Journal, 2 (Number 1, 1994), 11-20 (with J. T. Mentzer).


"Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activities," Journal of Consumer Affairs, 28 (Winter 1994), 326-46 (with J. Oglethorpe).


"Pricing Practices which Endanger Profits," Pricing Strategy & Practice: An International Journal, 1 (Number 1, 1993), 4-10.


"How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value," Journal of Marketing Research, 30 (August 1993), 350-58 (with M. Yadav).


"Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments," Journal of Retailing, 68 (Spring 1992), 66-89 (with T. Mazumdar).


"The Effects of Price, Brand and Store Information on Buyers' Product Evaluations," Journal of Marketing Research, 28 (August 1991), 307-19 (with W. Dodds and D. Grewal).


"The Effects of Buyers' Intentions to Learn Price Information on Price Encoding," Journal of Retailing, 66 (Spring 1990), 15-32 (with T. Mazumdar).


"The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review," Journal of Marketing Research, 26 (August 1989), 351-57 (with A. Rao).


"Developing, Disseminating, and Utilizing Marketing Knowledge," Journal of Marketing, 52 (October 1988), 1-25 (Marketing Thought Task Force).


"The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations," Journal of Consumer Research, 15 (September 1988), 253-64 (with A. Rao).


"A Research Program for Establishing the Validity of the Price-Quality Relationship," Journal of the Academy of Marketing Science, 16 (Spring 1988), 151-68 (with W. Dodds).


"Effect of Product Line Pricing Characteristics on Product Evaluations," Journal of Consumer Research, 13 (March 1987), 511-19 (with S. Petroshius).


"Effectiveness of Multiple Request Strategies: A Synthesis of Research Results," Journal of Marketing Research, 23 (May 1986), 144-52 (with E. Fern and R. Avila).


"Consumer Perceptions of Comparative Price Advertisements," Journal of Marketing Research, 18 (November 1981), (with A. Della Bitta), 416-27.


"Pricing the Product Line During Scarcity," Journal of Marketing, 43 (Summer 1979), 49-59 (with A. Zoltners).


"Models for Pricing Decisions," Journal of Marketing Research, 15 (August 1978), 413-28 (with A. Della Bitta).


"Contextual Influences on Subjective Price Perceptions," Journal of Business Research, 5 (December 1977), 277-91 (with A. Della Bitta and S. Downey).


"The Influence of Price Differences and Brand Familiarity on Brand Preferences," Journal of Consumer Research, 3 (June 1976), 42-9.


"A Path_Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, 2 (June 1975), 19-28 (with J. Guiltinan).


"Making Sound Pricing Decisions in the Current Economic Environment," Executive Scene, 3 (Fall 1974), 11-6 (with J. Guiltinan).


"Buyers' Subjective Perceptions of Price," Journal of Marketing Research, 10 (February 1973), 70-80.


"What Are the Benefits of Unit Pricing?" Journal of Marketing, 36 (July 1972), 16-22 (with P. LaPlaca).


"Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance," Journal of Marketing Research, 8 (November 1971), 460-64.


"Psychophysics of Prices: A Reappraisal," Journal of Marketing Research, 8 (May 1971), 248-50.


"The Information Content of Prices: A Preliminary Model for Estimating Buyer Responses," Management Science, 17 (April 1971), B519-32.


Published Proceedings


“The Effect of Unintended Information Acquisition,” G. J. Fitzsimons and V. Morwitz (eds.),

Advances in Consumer Research, Vol. 34, Duluth, MN: Association for Consumer Research,

2007, 97-99 (with L. Xia).


“The Many Routes to Price Unfairness Perceptions,” G. Menon and A. R. Rao (eds.), Advances in Consumer Research, Vol. 32, Duluth, MN: Association for Consumer Research, 2005, 387-90 (with L. Xia).


“Comparative References, Trust, and Perceived Price Fairness,” Proceedings of the Society for Consumer Psychology, 2004, 70-71 (with L. Xia).


“An Examination of Consumers’ Responses to Online Surcharges,” H. Estelami and S. Maxwell, (eds.), Proceedings of the 2003 Fordham University Behavioral Pricing Conference, New York: Fordham University Pricing Center, 31-32, (with L. Xia).


“Do Consumers Process Prices Like Numbers: Comparative Judgments of Numerals and Prices,” Proceedings of the Winter Educators’ Conference, American Marketing Association, 2003 171-8, (with L. Xia).


“Beyond Information Search: Browsing as Consumer Information Acquisition,” R. Zwick, (ed.), Asia-Pacific Advances in Consumer Research, Vol. 5, Valdosta, GA: Association for Consumer Research, 2003, 302 (with L. Xia).


“The Influence of Purchasing Goals and Promotion Frames on Consumers’ Choices,” H. Estelami and S. Maxwell, (eds.), Proceedings of the 2002 Fordham University Behavioral Pricing Conference, New York: Fordham University Pricing Center, 8, (with L. Xia).


“Frequency-Depth Effects in Consumer Pricing Judgments: The Role of Risk Orientation,” H. Estelami and S. Maxwell, (eds.), Proceedings of the 2002 Fordham University Behavioral Pricing Conference, New York: Fordham University Pricing Center, 1, (with A. Lalwani).


“Re-thinking Information Objectivity and Its Effectiveness in Print Communications,” K. Hung and K. Monroe, (eds.), Asia-Pacific Advances in Consumer Research, Vol. 3, Provo, UT: Association for Consumer Research, 1998, 210-5, (with C. Hsu).


“The Effects of Contextual Cues on Korean Consumers’ Perceptions of Comparative Price Advertisements,” K. Hung and K. Monroe, (eds.), Asia-Pacific Advances in Consumer Research, Vol. 3, Provo, UT: Association for Consumer Research, 1998, 166-72, (with S. Hyun).


"Context Setting and Comparative Price Advertising Effects on the Acceptable Price Range," Flemming Hansen (ed.), European Advances in Consumer Research, Vol. 2, Provo, UT; Association for Consumer Research, 1995, 251-7 (with R. Roundtree).


"The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price Acceptability," in Frank Kardes and Mita Sujan (eds.), Advances in Consumer Research, 22, Provo, UT: Association for Consumer Research, 1995, 225-9 (with R. Adaval).


"Effect of Consumers' Purchase Plans on the Evaluation of Bundle Offers," in Frank Kardes and Mita Sujan (eds.), Advances in Consumer Research, 22, Provo, UT: Association for Consumer Research, 1995, 588-93 (with R. Suri).


"The Effects of Country of Origin, Brand, and Price Information: A Cognitive_Affective Model of Buying Intentions," in C. Allen and D. Roedder John (eds.), Advances in Consumer Research, 21, Provo, UT: Association for Consumer Research, 1994, 449-57 (with Wai-Kwan Li and D. K-S Chen).


"Perceived Price Fairness: A New Look at an Old Construct," in C. Allen and D. Roedder John (eds.), Advances in Consumer Research, 21, Provo, UT: Association for Consumer Research, 1994, 75-8 (with M. Martins).


"The Role of Country of Origin Information on Buyers' Product Evaluations: An In_Depth Interview Approach," in R. P. Leone and V. Kumar (eds.), Enhancing Knowledge Development in Marketing, AMA Educators' Proceedings, Chicago, 1992, 274-80 (with Wai-Kwan Li).


"An Investigation of the Pricing Attitudes and Practices of Korean Business Firms," Proceedings of the Summer Educators' Conference, American Marketing Association, 1989, 276-9 (with S. Hyun and R. Krishnan).


"The Effects of Contextual Information Cues on Buyers' Product Evaluation and Behavioral Intentions," Proceedings of the Summer Educators' Conference, American Marketing Association, 1989, 274 (with D. Grewal).


"Risk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future Research," Proceedings of the Winter Educators' Conference, American Marketing Association, 1987, 255-60 (with J. Oglethorpe).


"Framing Effects on Buyers' Subjective Product Evaluations," in M. Wallendorf and P. Anderson (eds.), Advances in Consumer Research, 14, Provo, UT: Association for Consumer Research, 1987, 193-7 (with J. Chapman).


"The Framing of Consumer Choices," in M. Wallendorf and P. Anderson (eds.), Advances in Consumer Research, 14, Provo, UT: Association for Consumer Research, 1987, 182.


"Using Leverage for Developing Pricing Strategies," Proceedings of the Summer Educators' Conference, American Marketing Association, 1986, 303-8 (with T. Mazumdar).


"Report of the AMA Task Force on the Development of Marketing Thought," Proceedings of the Winter Educators' Conference, American Marketing Association, 1986.


"Recall vs. Recognition as a Measure of Price Awareness," in R. Lutz (ed.), Advances in Consumer Research, Volume 13, Association for Consumer Research, 1986, 594-9 (with C. Powell and P. Choudhury).


"The Effect of Brand and Price Information on Subjective Product Evaluations," in E. Hirschman and M. Holbrook (eds.), Advances in Consumer Research, Volume 12, Association for Consumer Research, 1985, 85-90 (with W. Dodds).


"Theoretical and Methodological Developments in Pricing," in T. Kinnear (ed.), Advances in Consumer Research, Volume 11, Association for Consumer Research, 1984, 636-7.


"Developing a Methodology for Synthesizing Knowledge Within Research Domains," in Proceedings of the Special Conference on Research Methods and Causal Modeling, American Marketing Association, 1983, 123-6 (with R. Krishnan).


"A Procedure for Integrating Outcomes Across Studies," in R. Bagozzi and A. Tybout (eds.), Advances in Consumer Research, Volume 10, Association for Consumer Research, 1983, 503-8 (with R. Krishnan).


"The Influence of Price on Product Perceptions and Product Choice," in Advances in Consumer Research, Vol. 9, A. Mitchell (ed.), Ann Arbor, MI: Association for Consumer Research, 1982, 206-9.


"The Influence of Comparative Price Advertisements on Patronage Behavior," in Retail Patronage Theory, R. Lusch and W. Darden (eds.), Norman, OK: Center for Economic and Management Research, University of Oklahoma, 1981, 20-6 (with A. Della Bitta).


"A Multivariate Analysis of the Perception of Value from Retail Price Advertisements," in K. Monroe (ed.), Advances in Consumer Research, Volume 8, Association for Consumer Research, 1981, 161-5 (with A. Della Bitta).


"A Theoretical Approach for Determining Product Line Prices," Proceedings, Special Conference on Marketing Theory, American Marketing Association, 1980, 21-4 (with S. Petroshius).


"Identifying and Analyzing Consumer Shopping Strategies," in J. Olson (ed.), Advances in Consumer Research, Volume 7, Association for Consumer Research, 1980, 745-8 (with J. Guiltinan).


"The Graduate Marketing Theory Course," Proceedings, Special Conference on Marketing Theory, American Marketing Association, 1979, 665-78.


"Determining Causal Priorities in Marketing," Proceedings, Special Conference on Marketing Theory, American Marketing Association, 1979, 114-30 (with S. Petroshius).


"Research Opportunities in Pricing," Proceedings, Southeast Conference of the American Institute for Decision Sciences, 1979, 93-6.


Before the Federal Trade Commission, Children's Advertising Rulemaking Comment: "An Analysis of the Consumption Patterns for Ready-to-Eat Cereals," placed on the record, November 27, 1978; before Hearing Officer, March 21, 1979.


"A New Methodology for the Analysis of the Brand Switching Problem with the Q-GERT Analysis Program," Proceedings, National Conference of the American Institute for Decision Sciences, 1978, 193-5 (with E. Clayton).


"An Experimental Inquiry into the Effect of Price on Brand Preference," Proceedings, Fall Conference, American Marketing Association, 1976, 552-6 (with D. Gardner).


"A Multi_Period Integer Programming Approach to the Product Mix Problem," Proceedings, Fall Conference, American Marketing Association, 1976, 493-7 (with S. Sunder, W. Wells, A. Zoltners).


Before the Postal Rate Commission, On Retail Analysis and Facilities Deployment, Docket no. N-75-1, Transcript Vol. 10, pp. 1144_1271, October 6, 1975.


"The Effect of Changes in Retail Promotion Decisions on Buyer Attitudes and Behavior: A Longitudinal Approach," Proceedings, Northeast Conference of the American Institute for Decision Sciences, 1974, 206-8 (with J. Guiltinan and J. Weik).


"The Influence of Adaptation Levels On Subjective Price Perceptions," in S. Ward and P. Wright (eds.), Advances in Consumer Research: Volume 1, Association for Consumer Research, 1973, 359-69 (with A. Della Bitta).


"The Effect of Anchoring Stimuli on Price Judgments," Proceedings, National Conference of the American Institute for Decision Sciences, 1973, 374-7 (with A. Della Bitta).


"Adaptation Levels as Anchoring Stimuli on Subjective Price Perceptions," Proceedings, Northeast Conference of the American Institute for Decision Sciences, 1973, 165-70 (with A. Della Bitta).


"Teaching Applied Quantitative Courses to Non-Quantitative Students: A Modified Programmed Learning Approach," Proceedings, Northeast Conference of the American Institute for Decision Sciences, 1972, 278-84.


"Some Findings of Price Limits and Psychophysical Measurement: A Laboratory Experiment," Proceedings, Northeast Conference of the American Institute for Decision Sciences, 1972, 9-18.


"The Measurement of Price Thresholds: Psychophysics and Latitudes of Acceptance," in Broadening the Concept of Marketing, 1970 Fall Conference, American Marketing Association, 120.


"The Concept of Price Limits and Psychophysical Measurement: A Laboratory Experiment," Proceedings, Fall Conference, American Marketing Association, 1969, 345-51 (with M. Venkatesan).


Translations and Republications in Other Works


"Buyers' Subjective Perceptions of Price," in V. J. Cook, Jr., J. C. Larreche, and E. C. Strong (eds.), Readings in Strategic Marketing, 2nd ed., 1989.


"Buyers' Subjective Perceptions of Price," in J. Sheth and D. Garrett, Marketing Management: A Comprehensive Reader, South_Western Publishing Company, 1986.


"The Executive Inn, Inc." in David W. Cravens and Robert B. Woodruff, Marketing in Action: Readings and Cases, 1986.


"Pricing the Product Line During Periods of Scarcity," in S. J. Shapiro and V. H. Kirpalani (eds.), Marketing Effectiveness: Insights from Accounting and Finance, Boston: Allyn & Bacon, 1984, 226-44.


"The Executive Inn, Inc.," in Lester A. Neidell, Strategic Marketing Management: An Integrated Approach, Pennwell Press, 1983.


"The Executive Inn, Inc.," in Dale M. Lewison and Wayne DeLozier, Retailing: Cases and Applications, Charles E. Merrill Publishing Co., 1982.


"Is the Price Right?" Chemtech, 12 (September 1982), 546-550 (adapted from "Pricing New Industrial Products").


"Models for Pricing Decisions," in G. Paul and J. Guiltinan, Readings in Marketing Management, McGraw-Hill, 1982.


"Pricing the Product Line during Periods of Scarcity," in A. Mondadari, Marketing/Expansione, Mondadari Publishing Co., Italy.


"The Executive Inn, Inc.," in David L. Kurtz and Louis E. Boone, Marketing, the Dryden Press, 1981, 371-373; 1984, 424-7.


"The Executive Inn, Inc.," in M. Wayne DeLozier and Arch Woodside, Marketing Management: Strategies and Cases, Charles E. Merrill Publishing Co., 1978, 282-6.


"Making Sound Pricing Decisions in the Current Economic Environment," in T. T. Ball et al., Marketing Readings: An Enrichment of Concepts, Waveland Press, 1979.


"Buyers' Subjective Perceptions of Price," in C. Lamb, The Pricing Function: A Pragmatic Approach, D. C. Heath and Company.


"What are the Benefits of Unit Pricing?," in D. A. Rice, Consumer Transactions: Cases and Materials, Little Brown and Company (temporary edition), 1975.


"What are the Benefits of Unit Pricing?," in P. R. Cateora and R. C. Anderson, Marketing Insights, 3rd ed., Austin Press, 1974, 549-61.


"What are the Benefits of Unit Pricing?," in D. Aaker and G. Day, Consumerism, 2nd ed., The Free Press, 1974.


"Buyers' Subjective Perceptions of Price," in H. Kassarjian and T. Robertson, Perspectives in Consumer Behavior, 2nd ed., Scott, Foresman and Company, 1973, 23-42.


"The Concept of Price Limits and Psychophysical Measurement: A Laboratory Experiment," in J. L. Taylor and J. F. Robb, Fundamentals of Marketing: Additional Dimensions, Selections from the Literature, New York: McGraw-Hill Book Company, 1971, 366-76.


Book Reviews


Value Selling, by Louis J. DeRose, in Journal of Pricing Management, 1 (Summer 1990), 64.


Systems Analysis for Marketing Planning and Control, by Stanley F. Stasch, in Journal of Marketing, 37 (April 1973), 119-20.


Models, Measurement and Marketing, by Peter Langhoff (editor) in Educational and Psychological Measurement, 26 (Summer 1966), 534-5.


Editorial Boards


Editor, Pricing Strategy & Practice: An International Journal, 1993-2003


Associate Editor, Journal of Consumer Research, 2001- 2005


Member Advisory Editorial Board, Monograph Series of the Journal of Consumer Research, 1997-


Editor, Journal of Consumer Research, (1991-1993).


Associate Editor (Buyer Behavior), Journal of Business Research, 1979-1984.


Member, Editorial Board, Marketing Letters, 2007 -


Member, Editorial Board, Journal of Consumer Psychology, 1993-2002


Member, Editorial Board, Asian Journal of Marketing, 1992-


Member, Editorial Board, Journal of Pricing Management, 1989-1991.


Member, Editorial Board, Journal of Business Research, 1985-1986.


Member, Editorial Board, Journal of Consumer Research, 1984-


Member, Editorial Board, Journal of Retailing, 1981-1984.


Member, Editorial Board, Journal of Health Care Marketing, 1980-1983.


Member, Editorial Board, Journal of Marketing Research, 1979-2003


SEMINAR AND CONFERENCE PAPERS PRESENTED (UNPUBLISHED AND NOT LISTED ELSEWHERE) (1997-2007):


“An Historical Overview of Behavioral Pricing Research,” Drexel University, Philadelphia, PA, May 11, 2007.


“Value-oriented Pricing,” Drexel University, Philadelphia, PA, March 2, 2007.


“Pricing Practices that Endanger Profits,” Drexel University, Philadelphia, PA, April 7, 2006.


“Achieving Long-Term Productivity,” University of Miami, Miami, FL, March 6, 2006.


“Comparison References and the Effects of Price Unfairness Perceptions,” Drexel University, Philadelphia, PA, December 2, 2005.


“Pricing Practices that Endanger Profits,” University of Nuremberg, Nuremberg, Germany, November 10, 2005


“Pricing Practices that Endanger Profits,” University of Warsaw, Warsaw, Poland, November 3, 2005.


“Pricing Practices that Endanger Profits,” Ohio State University, May 23, 2003.


“Pricing Practices that Endanger Profits,” Professional Pricing Society Conference, Las Vegas, April 25, 2003.


“Yield Management and Differential Pricing: Managing Perishable Assets,” 15th Annual Pricing Conference, Chicago, April 30, 2002.


“Communicating Value to Customers and Intentions to Competitors,” Professional Pricing Society 12th Annual Conference, Chicago, November 6, 2001.


“Remembering vs. Knowing: How Consumers Process Pricing Information,” Association for Consumer Research Annual Conference, Austin, TX, October 12, 2001.


“Pricing Practices that Endanger Profits,” Melbourne, Australia, May 23, 2001.


“Communicating Value to Customers and Intentions to Competitors,” 14th Annual Pricing Conference, Chicago, April 4, 2001.


“The Effect of Time Pressure on Consumers’ Product Evaluations,” Hebrew University, Jerusalem, Israel, March 14, 2001.


“The Pricing Strategy Audit: Assessing Your Pricing Effectiveness,” 13th Annual Pricing Conference, Chicago, April 11, 2000.


“Some Useful Pricing Research Techniques,” Australian Market Research Society,” Sydney, Australia, March 15, 2000.


“Automatic Construction and Use of Contextual Information for Product and Price Evaluations,” Hebrew University, Jerusalem, Israel, February 17, 2000


“Using Prices to Communicate Value,” Business Marketing Association, Chicago, December 2, 1999.


“Using Prices to Communicate Value,” Pontifical Catholic University, Rio de Janeiro, November 16, 1999.


“The Pricing Strategy Audit: Assessing Your Pricing Effectiveness,” National University of Singapore, Singapore, October 22, 1999.


“Using Prices to Communicate Value,” National University of Singapore, Singapore, October 20, 1999.


“Automatic Construction and Use of Contextual Information for Product and Price Evaluations,” National University of Singapore, Singapore, October 18, 1999.


“Remembering vs. Knowing: Issues in Buyers’ Processing Price Information,” National University of Singapore, Singapore, October 15, 1999.


Pricing Research: An Historical Overview,” National University of Singapore, Singapore, October 14, 1999.


“Using Prices to Communicate Value,” 12th Annual Pricing Conference, Chicago, April 28, 1999.


“Some Useful Pricing Research Techniques,” Australian Market Research Society, Melbourne, Australia, March 17, 1999.


“Research on Price Awareness: Do Buyers Remember the Prices They Pay?” Jerusalem, Israel, Hebrew University, January 15, 1999.


“The Effects of Mood on Price Acceptability: Minimizing Losses or Maximizing Gains,” Association for Consumer Research, Third Asia-Pacific Conference, Hong Kong, June 19, 1998.


“Research on Price Awareness: Do Buyers Remember the Prices They Pay,” Association for Consumer Research Third Asia-Pacific Conference, Hong Kong, June 19, 1998.


“Pricing Practices That Endanger Profits,” 11th Annual Pricing Conference, Atlanta, May 6, 1998.


“Pricing Practices That Endanger Profits,” Australian Market Research Society,” Melbourne, Australia, October 6, 1997.


“Remembering vs. Knowing: Issues in Understanding Buyers’ Processing of Price Information,” Monash University, Melbourne, Australia, October 7, 1997.


“Pricing Practices That Endanger Profits,” Central Illinois Chapter of the American Marketing Association, Champaign, September 9, 1997.


"Learning to Play the Pricing Game," 10th Annual U.S. Pricing Conference, Chicago, April 30, 1997.


"Assessing Your Pricing Effectiveness: The Pricing Strategy Audit," 10th Annual U.S. Pricing Conference, Chicago, April 29, 1997.


"The Processing of Price Information: Conscious vs. Non_Conscious," Kansas State University, April 18, 1997.


"The Teaching Portfolio: Collaborating With Students," University of Illinois, February 6, 1997.


Executive Education Programs (1990-2007)


Pricing For Profits: Strategies and Tactics:


Professional Pricing Society Pricing Certification Program, Orlando, FL, April 22, 2002; Chicago, October 21, 2002; Chicago, October 20, 2003, Las Vegas, April 2004, Chicago, October 2004, San Francisco April 20, 2005; Orlando, FL October 18, 2005; Miami, March 2-3, 2006, Las Vegas, October 3, 2006, San Diego, February 22-23, 2007.

.

Nuremberg, Germany, July 3-5, 2006

Hong Kong, September 22, 23, 2005

University of Illinois, June 11, 2002

University of Illinois, March 2, 2002

Melbourne, Australia, May 28-29, 2001

Chicago, May 8, 9, 2000

University of Chicago, April 5-7, 2000

Melbourne, Australia, March 20-21, 2000

Sydney, Australia, March 13,14, 2000

Sao Paulo, Brazil, November 11-15, 1999

University of Chicago, November 6-8, 1999

Buenos Aries Argentina, May 28, 1999

Melbourne, Australia, March 15, 16, 1999

Melbourne, Australia, October 9, 10, 1997

Buenos Aries, Argentina, May 28, 29, 1997

University of Illinois, May 16, 17, 1996 (Chicago)

University of Illinois, November 2, 3, 1995 (Chicago)

University of Illinois, May 18, 19, 1995 (Chicago)

University of Illinois, November 3, 4, 1994 (Chicago)

University of Illinois, May 19, 20, 1994 (Chicago)

University of Illinois, April 22, 23, 1993 (Chicago)

University of Illinois, November 4, 5, 1993 (Chicago)

Johannesburg, South Africa, June 17, 18, 1992

University of Illinois, May 28, 29, 1992 (Chicago)

University of Illinois, November 5, 6, 1992 (Chicago)

Paris, May 23, 24, 1991

London, May 20, 21, 1991

Stockholm, May 16, 17, 1991

Mexico City, March 14, 15, 1991

Monterrey, Mexico, March 11, 12, 1991

Helsinki, January 29, 1991

Thessaloniki, Greece, November 23, 1990

Stockholm, October 25, 26, 1990

London, October 22, 23, 1990

Jakarta, Indonesia, April 9, 1990

Kuala Lumpur, Malaysia, April 4, 1990

Bangkok, Thailand, April 2, 1990


Korean Bank Marketing, University of Illinois, October 1995, May 1996, May 1997.


Bank of China, Bank Marketing, University of Illinois, February 2004, November 2004, August, 2005, October 2005; in Shanghai, July 8-10, 2004


Agriculture Bank of China, Bank Marketing, University of Illinois, March 2005


Executive Development Program, University of Illinois, May-June 1994; 1995; 1996, 1997, 1998.


Executive MBA, Hebrew University, Jerusalem, January 14, 1999, February 17, 18, 2000, March 15,16, 2001, July 3,4, 2003; July 13, 14, 2006 (Pricing Strategy).


Executive MBA, University of Illinois – University of Warsaw, Warsaw, Poland, October 24 – November 5, 2005; March 14-17, 2007 (Marketing Management).





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